Liberia: Heineken launches three new beers in Liberia
Heineken, one of the leading international premium beer brands, in partnership with a Lebanese-owned Abi Jaoudi and Azar Trading Corporation in Liberia, on Saturday, November 9, introduced its newest brands, Sol, Legend (extra stout) and Star Beer on the Liberian market, the Liberian Daily Observer reports.
These three new products, according to Heineken management, will join Heineken and Amstel, which have been on the Liberian market for over 30 years.
Heineken International representative, Andre Woldt, said these new brands, which have already been introduced to other African markets, will add more spice to consumers’ taste of the beverages.
He said that Legend and Star Beer will be sold cheaper than the current beer and stout on the local market.
Woltd assured customers of Heineken International’s commitment to customer satisfaction.
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